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4 Simple Ways to Engage with Your Audience Online in 2021

Over the past year, business owners and marketers have realized how important it is to connect with your audience on an emotional level, especially from a distance. Increasing this intimate yet physically distant engagement online can help you create loyal customers or become an authority in your industry.

However, the tools for building engaging in 2021 differ from previous years. Your audience is no longer waiting for you to approach them and ask them to invest in your brand, and they’re probably not coming into your store right now. Audiences now approach businesses online, and you need to create digital content that provides them with entertainment and information so that they engage.

The following tools for engagement can help you build online relationships and increase awareness of your brand, while keeping a physical distance.

1.     Create Savable Content

Instagram engagement has changed since likes started being hidden. Now, saves, shares, and comments contribute the most to your performance. One way to increase engagement is to create content that encourages them to click on the Save button.

Savable content includes posts that you know audiences are more likely to want to visit later on. For example, posts with valuable information, lists of resources, and tips can result in more saves. Your audience may want to revisit the post when they want to use the tips you suggested. Think about how you can build savable content into your content calendar.

2.     Start the Conversation in Stories

Facebook, Instagram, Snapchat, and WhatsApp all have their story sections. Even Twitter recently introduced fleets. These stories are a great way to start a conversation with your audience.

For example, Instagram has stickers for their stories that can encourage your consumers to share their thoughts. The question stickers such as ‘ask me anything’ buttons can spark interesting conversations with the audience, and they can help your followers get to know you better.

You can also ask them questions. For example, fashion lines can get opinions about the color palette for the next season. This is a great way of getting feedback and increasing engagement on a 1-to-1 level.

3.     Be Authentic about Your Brand

Audiences want to do business with brands that seem authentic. This is one of the best ways to engage with your audience in 2021 because people are craving authenticity and humanity from brands more than ever. By sharing a vulnerable, honest, and real side of your brand, you can create a connection that will last for a long time.

4.     Write Longer Captions

For Instagram especially, longer captions are the best way to create room for conversation with your audience. With long captions, you will increase the time your audience is spending on the post. They will also have more material to comment on and share thoughts on. The caption length can definitely impact the number of engagements your posts get.

The ways to engage with your audience in 2021 revolve around creating fun and informative content and displaying an authentic brand. What other tips and tools have you found successful this year? Drop us a note on Facebook!

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