Your commercial fleet graphics may be the most visible form of advertising for your brand. They have the power to easily reach thousands of potential customers while on their commute to and from work every day.
So, it’s worth the time and effort to ensure that these graphics are as effective as possible.
Here is our list of dos and don’ts to create commercial fleet graphics that attract the right kind of attention.
When it comes to design for a commercial fleet, less is more. Keep your design simple so it can grab attention quickly.
A complicated design, besides distracting from important information, also requires more work to maintain over the years. It can also be difficult to duplicate later on down the line if you need to make additions or replacements to your fleet.
It’s essential to find a designer who has experience specifically with fleet graphics. Creating designs for a large, three-dimensional moving vehicle is a completely different skillset from other types of design.
Without this kind of expertise, you risk getting a design that might look great on a sign or banner but doesn’t quite work on your fleet of trucks.
Consider the color of your vehicles when choosing a design. For example, dark colors won’t show up properly on a dark-colored vehicle. Aim for eye-catching contrast with bright, vibrant colors.
Using brand colors can be a great way to maximize the marketing potential of your fleet.
Find a print shop that understands the unique needs of commercial fleet graphics. Depending on your goals and budget, you can choose a material that will last for just a short time, or for a number of years.
Another essential consideration is the type of ink used. Not every kind of ink can be used with any kind of material.
It’s very easy to fall for a graphics installer who looks good on paper but ends up letting you down. Carefully vet your graphics installer by asking for references and a portfolio. Be wary of installers who have only been in the business for a short time.
Most importantly, ensure that any company you use is certified. This means you can trust them to adhere to industry standards.
Branded with your company name and logo, your commercial fleet immediately becomes a clear sign of your company’s level of professionalism. Nothing detracts from that impression more than dingy or damaged graphics.
Keep the trucks clean and do all you can to ensure that your drivers represent your company well while out on the road.
It’s best to stay focused on the basics: your company name, contact information, and a brief tagline about what you do.
Beyond these essential details, don’t clutter up your graphics with long lists of services or distracting clip art images. Keep it simple to ensure you get your message across.
With these guidelines in mind, you can create commercial graphics that allow your fleet to get your work done for you, wherever they are.
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