When it comes to hosting an event, there’s a lot to organize to make it a success. Exhibitors, schedules, food…the list is endless.
In all the excitement, don’t forget about your signage.
Signage is so much more than mere decoration. It guides and directs the traffic flow, it boosts brand imaging, and it gives an appropriate canvas for your sponsors.
Here’s what you need to make sure to pay attention to.
Floors are valuable real estate when it comes to signage, yet they’re often overlooked. Leaving your floors blank is a mistake.
Floor graphics can provide convenient wayfinding with arrows along the stairs or in hallways. Throw in some fun decals to add interest. You may also consider using the floors for brand images or ads from your sponsors.
Guests enjoy posting selfies with event graphics as a backdrop.
Make the process more fun and engaging with a social media sharing zone. Display relevant handles and hashtags in your signage for easy sharing.
This traditional form of signage brings with it a ton of versatility. Hang them up around the main stage as a way of displaying the names of sponsors, speakers, bands or performers.
A great side benefit of this strategy is that stage banners will be highly visible in any photos of the event.
The biggest signs are not always the best ones. Sometimes placing a plethora of smaller signs on surfaces that people will use during the event works even better. For example, vendor booths may benefit from small signs about a particular product or deal.
You can replicate the excitement of the red carpet with a step and repeat wall. Jazz it up with repeating logos and hire an event photographer to snap photos of guests as they arrive.
As with other types of signage listed here, this brings the benefit of appearing in photos shared over the Internet.
If you’re going for a festive feel to your event, you can’t do much better than balloons. This is a fun decoration which really brings the party atmosphere.
Use letter-shaped balloons either indoors or outdoors (or both) to spell out the name of an event or a special guest.
Neon signs are the perfect way to make signage stand out in a cool, colorful way.
It’s true that this type of signage is more expensive than others listed here; but you’ll probably find it well worth the investment.
Don’t underestimate the power of a simple sign handwritten on a chalkboard or dry-erase board.
They might not look like much, but they are convenient. You can easily change out your message multiple times during the event.
When it comes to signage for an event, plenty of thought and creativity can make it a success. As a reminder, don’t forget:
● Floors
● Social media sharing zone
● Banners
● Tabletops
● Step and repeat
● Balloon letters
● Neon signs
● Handwritten signs
Once these are taken care of, get ready for an amazing and unforgettable event.
Contact us today to receive your free quote on your next custom sign!
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