3 Digital Signage Trends to Watch in 2022

Digital Signage

The digital signage industry has grown tremendously in the past decade, and there are no signs of it losing momentum. All verticals are tapping into digital signage, from retail and real estate to construction, education, and even the military. There isn’t an industry in the world that hasn’t found creative ways to integrate digital signage into their marketing.

With more use cases than ever, we’ve been keeping an eye on some exciting trends in regard to how these platforms are being used to generate more engagement. Let’s dive into a few of them.

Uptick in video usage

The most impressive digital signage includes some form of short video. More and more, marketers are incorporating animation and movement at the very least, to give their signs some life.

The use of movement and video is sure to set your sign apart from the rest, and it doesn’t have to be a feature length film. Remember, people are moving past your sign quickly, so a looping few seconds is all you need – just enough for the movement to catch their eye, without detracting from the message itself.

Increased integration with social media

Real-time, user-generated content is more valuable than ever, and is the perfect content to pull into your digital signage at events or conferences. This trend is certain to continue to expand as more and more attendees are tuning in virtually.

Interactivity

From gestures and voice, to movement or touch, interactivity is one of the most exciting digital signage trends to watch this year. Instead of a one-way message through signage, give your user control over the content to engage them on a more meaningful level.

As a North Dallas leader in custom signage, we keep our tabs on the latest trends, so you don’t have to. Schedule a consultation today and see how digital signage can help set you apart from your competition.

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