4 Keys to Effective Channel Letter Signage

Channel Letter Signage

Channel letter signage is an industry favorite when it comes to external logo signage!

Channel letters are a stylish way to make your logo or company name stand out from the shops around you. They’re also fairly durable, so you don’t have to worry about them getting damaged outside by the elements; they are built to last.

The options are endless with it comes to channel letter signage. For example, there are options when it comes to lighting: Facelit lighting is the most common, but many people are opting for the halo lit too. Alternatively, there are various design choices to be made, such as opting for letters without a trim cap to give it a different look.

So, where do you start?

Here are 4 guidelines to follow when planning your signage, to make sure you end up with a high-quality and unique product:

Think Long-Term

The production and installation timeline for channel signage is roughly 4-8 weeks, and the signs need to be hard wired into the building. They can also be quite heavy. Because of these, this type of signage is meant to be long-term. It works best for your name, logo, or key services, and not great for temporary promotions or hours of operations.

So, when planning for your signage, be sure to plan accordingly.

Choose the Right Size for the Letters

It’s important to take into account the viewing distance of your audience, to make sure your letters are large enough that it does not get lost or covered up by other signs and buildings. On the other hand, going too big will cause readability issues when your audience is close by. Striking the right balance in sizing is the first step.

The Signage Should Be Readable

Readability extends beyond distance. You want people reading your sign, not just looking at it! Choosing a font and color palette wisely will have an impact on how readable your signage is. For example, illuminated blue lettering can be very difficult to read at night, so it is helpful to always include a white outline on the face of the letter to improve visibility if your logo contains a lot of blue.

In addition to fonts, colors, and distance, analyze the different viewing angles to make sure your sign is readable at all viewpoints, vertically and horizontally. This is also where backlighting comes in; adding various light elements to your sign will ensure greater visibility all day long.

The Sign Should Reflect the Brand

Building a solid and professional brand image is key to any business, so when it comes to getting signage designed for your company, make sure that you plan it well. Your sign should reflect what you want people to think about your product and how it sends a strong message about you as a brand.


If you’re looking for a signage partner to help maximize your investment, give us a call!