Today’s post runs down 4 reasons to invest in an office lobby sign upgrade this year.
One of the main goals of your office lobby design should be to make visitors and customers feel welcome right away. While office lobby signs are only one part of that equation, they do serve an important purpose.
Office lobby signs greet visitors, assure them that they’re in the right place, set the tone for the visit, and usually indicate “next steps” (e.g. speaking to the receptionist, signing in, etc.) so that nobody’s ever left feeling uncomfortable or unsure what to do.
If your current office lobby sign looks worn down or neglects these important functions, then you’re not optimizing your customer experience.
Many office lobby signs are designed to display business slogans, logos, or mottos that start telling your brand’s story from the moment guests arrive. As mentioned above, your office lobby sign style can set the tone for the customer experience.
For example, a lawyer’s office might choose a sharp modern design in neutral colors to establish their professionalism and sophistication. On the other hand, the office lobby sign at the headquarters of a comedy website might be wacky and playful.
In both cases, the visitor is “primed” appropriately for the forthcoming experience, and they’re able to make a stronger connection with the brand because of it.
If your current office lobby signs aren’t serving your brand like this from the moment visitors walk in, it’s time for an upgrade.
Visitors rely on hard-to-miss and easy-to-read office lobby signs to provide directional cues and help them identify when they’ve reached the offices they seek.
If your current signage is easy to miss or tough to read, you could be frustrating potential customers and turning away business.
Since office lobby signs are often where we look to form our first impressions of a business, they make great places to display your business’s accolades.
This gives credibility to your business and makes for a great conversation starter with potential clients.
If your current signage isn’t seizing this opportunity, or is showing dated awards and accolades, it’s time to upgrade!
If you work or live in Wylie, Texas, chances are you’ve seen our office lobby signs on display. We are a local, family-owned business that has proudly helped dozens of offices throughout Rowlett, Dallas, Rockwall, Garland, Sachse, and the surrounding areas satisfy their indoor signage needs.
We offer a wide range of fully customizable office lobby signs, including:
Call 972-464-2926 or visit our website today to explore our catalogue, and book your free quote and design consultation.
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