Great signage is critical to ensuring the successful launch of your new business. Before you open the doors, make sure you have the essential signs needed for a rewarding start to your new venture.
Well-designed, custom signage that is optimally placed will not only have a positive impact on your business launch but also on your business success for years to come.
Let’s first talk a little bit about how proper branding leads to the most effective signage, and then delve into some of the specific signs for business needed in order to make the most out of your launch.
Your brand is your business’s identity and sets you apart from your competitors. Would McDonald’s even be McDonald’s without its bright colors and golden arches?
Business signage should not only get your brand name out there, but it should show off your unique capabilities and get customers through your doors.
When it comes to branding with your signage, make sure to take full advantage of any and all visualization techniques to get your business’s name out there. This means your colors, design, logo, fonts, and taglines all take center stage and are vital to successful signage.
As a new business owner, one of your goals is to build brand recognition. Achieving this means building brand awareness with consistency. All of those visual elements mentioned above must be the same across every type of signage used.
Your colors, design, logo, fonts, and taglines should always be the same so people easily recognize and remember you.
Signage is one of the most effective ways to build brand recognition. By consistently using the same branding elements across all of your signage, you are creating a strong brand identity that customers will come to know much more quickly.
Additionally, branding reinforces other aspects of your marketing efforts. The same branding should be used across any advertising and social media promotions. In this way, your brand identity is reaching your potential customers across many different platforms.
When considering the visualization of your brand, you do want to keep in mind how your colors, design, logos, and fonts will all look on different types of signage and in different environments.
Let’s get into the types and locations of signs for consideration.
To maximize your business potential, what are some of the vital signs needed for a successful business launch? A gorgeous outdoor sign right on your business is often the first type of sign that comes to mind.
Making a strong and positive first impression with your outdoor signs is great for business.
Often this will be the first time a potential customer is exposed to your brand and business and helps them decide whether or not they enter your doors.
The fact is outdoor signs that are well-designed, crafted, and maintained will ultimately bring more customers to you.
Choosing the right outdoor sign depends on many factors.
Outdoor signs are, well, outdoors. This means they are exposed to the elements and different types of weather.
With that in mind, you must choose materials that can withstand rain, wind, and sunlight without deteriorating and fading over time.
Know what you’re getting yourself into when it comes to taking care of your outdoor signs. Whatever you choose, you must be willing to take care of it so that it always looks fresh and professional.
Think about how much time and money you’re willing to spend on this aspect.
In part, this comes back to branding. You want to choose a place that makes it easy for potential customers to see your sign.
You also need to consider readability in terms of the lettering being large enough and the fonts being easy to read. The colors, design, logo, and tagline should also stand out.
Make sure that your sign can be seen from long distances and has high exposure. You want to be able to reach as many potential customers as possible.
Utilize the power of your outdoor sign 24/7! Whether illuminating your sign through backlighting or spotlighting, your sign should always be working for you.
There are numerous styles when it comes to outdoor signs. Whether you’re looking for 3D lettering, channel letter signs, pole signs, LED signs…this list goes on. Sign Smiths offer so many choices, and we can help you decide on just the right one for your launch.
Don’t make the mistake of neglecting indoor signage! A successful launch means indoor signage must also be considered. The signage you use inside is vital for communicating with your customers, and indoor signs have many purposes.
Yep. This again. Some indoor signs are simply an extension of your brand. By repeating your branding within your store through color, design, logo, and fonts you are reinforcing your brand image and creating a cohesive look for your business.
In this way, you are increasing brand recognition and your brand’s identity with your customers.
Indoor signs can be used for promoting specific products and services that your business offers. Consider display signs for this purpose.
No lost customers allowed! Customers do not want to be confused and it gives a negative impression.
Indoor signs can be used to make sure customers know where they’re going and where to find specific products or services. Plus signs for entrances, exits and bathrooms are important, and often required.
Similarly, depending on your type of business, signs are needed for things like fire exits, any emergency equipment, warning of any hazards, or instructions about safe behavior.
Now to some fun types of signs, those used for decor. Of course, any of these should align with your brand. Decorative signs can add personality and character to your business, and make your space feel more inviting for your customers.
Some other styles and kinds of indoor signs to consider, depending on your type of business, are floor graphics, menu boards, lobby signage, door signs, directory signs, and so much more. Visit our indoor signs page for more ideas!
Ready to hit the streets and get the word out about your new business? Let’s take a look at some of the benefits of vehicle wraps for your business launch.
With a vehicle, your brand is moving all over town, reaching a wider audience. Talk about high visibility!
Vehicle wraps are much less expensive than billboards and commercials. Once the wrap is on, it is a constant advertisement.
When a vehicle wrap is done right, it provides a professional and polished appearance. This is a great marketing tool for attracting new customers.
Vehicle wraps are a great marketing tool that should definitely be considered for your launch. Reaching more potential customers is made so easy with vehicle wraps, learn more here.
What better way to announce your business launch than with an eye-catching banner? There are several advantages to using this tried and true marketing tool.
Eye-catching, indeed! Utilize these colorful attention grabbers in high-traffic areas to attract potential customers to your launch.
Banners are an inexpensive way to reach a large audience, especially when compared to radio or television advertisements.
Banners are a great investment for any size business, even those on a tight budget.
Banners are extremely versatile. They can be used repeatedly for a wide range of events. You’ll not only be able to use them for a launch, but also for sales and special events.
That being said, make sure your banner sticks to the basics (your brand’s colors, logo, design), and doesn’t include wording or dates for a specific event.
Banners are very durable and able to withstand harsh weather conditions. This means they are an ideal medium for outdoor advertising.
Banners are usually made out of vinyl or mesh and can last for years with regular maintenance and proper storage.
These bad boys are simple to install and can be hung in a variety of locations; buildings, fences, poles, etc.
Plus you’ll be able to quickly set up and take down banners, making them perfect for short-term promotions and events.
We’ve focused mainly on utilizing banners outdoors to announce your launch, but they can be used indoors as an inexpensive alternative as well.
Find out more about how we can help you with your banner needs.
When it comes to sign installation, Sign Smiths has you covered with our wealth of experience installing just about any type of sign.
This is not an area to take lightly, as you want your custom signage installed correctly and beautifully for maximum benefit to your business potential.
Launching a business is exciting, but it also comes with inevitable stress and headaches. We can remove something from your already full plate by taking the hassle out of your sign installation.
Whether outdoor signs, indoor signs, vehicle wraps, or banners, we are here to help you make your business launch a success.
Further, we are well-versed in what’s needed for business signage in terms of any required applications and permits. These can also be cumbersome, so let us do the work for you. Find out more!
To get the most out of your business launch, make sure you are considering your business signage.
Your potential customers are out there. Let us help you attract them with our custom signage so that you can turn them into loyal customers.
When it comes to a successful business launch, whatever your custom signage needs, Sign Smiths of Texas can help. Contact us today!
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