Digital signage is not what it used to be. And that could be great for your business.
As society has changed and remolded itself in response to the Covid-19 pandemic, technological innovation opens up all kinds of possibilities that we never imagined before.
Here are the three signage trends you’ll need to keep up with if you want to stay in the game.
Just when we thought they were down for the count, the pandemic happened, and QR codes returned with a vengeance. In fact, statistics show that about 36% of smartphone users scan a QR code at least once a week, and 87% of them have done so at least once in their lifetime.
With increased concerns over public health and hygiene, contactless forms of interaction continue to hold broad appeal.
You can use this to great advantage in your digital signage, providing opportunities for shoppers to subscribe to your website or receive special discounts right from your sign. It’s a great way to connect your signage to the mobile devices of potential customers.
With available technology, connecting with visitors and prospective customers on a personal level has never been easier.
By delivering personalized content to each consumer, your signage can actually bring some of the same benefits as a face-to-face conversation (without, and let’s be honest, the same level of awkwardness).
Through the magic of AI and cloud-based connectivity, visitors can receive promotional discounts and product recommendations tailored specifically to them. In turn, customers can explore these offers without ever having to enter your bricks-and-mortar store.
This ability can be effectively leveraged in just about any industry including transportation, education and healthcare.
We now have the ability to seamlessly integrate digital signage with social media platforms, opening up all kinds of marketing possibilities.
For one thing, it makes it easy for your audience to read any online reviews, as well as contact information, history, or anything else you want them to see.
Additionally, integrations provide new possibilities for your analytics, even allowing you to forward them to members of your staff.
We predict that the trend towards integrations in digital signage will take hold in the coming year and soon become the norm for businesses everywhere. It will allow you to accomplish all kinds of things with your signage which you never thought possible before.
The days are long gone when a sign was nothing more than a static announcement of your physical location.
Innovations in the technology of digital signage makes it possible to interact with the public in new and exciting ways. And the technology is still evolving.
No matter your industry or location, digital signage can quickly become one of your greatest marketing assets.
Personalized directions and calls-to-action are just a few of the amazing benefits you can get with innovations in digital signage.
Change is happening all the time, and no business can afford to be left out of the loop. Keep up with these trends, and you’ll be poised to own the signage game from here on out.
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