The Right Approach to Door Signage for Your Small Business
Door signage is more than just a plaque and a company name. This primary signage adds character and personality to the space while building your credibility and establishing emotional connections with your audience. It is often one of the very first impressions your customers will have with your brand.
In this blog, we’ll take a look at the different types of door signs and identify various design considerations for your office or storefront.
Let’s Talk Door Signage Material
Before we dive into design requirements and considerations, you’ll need to identify the appropriate material for your door sign. Material considerations include location and exposure to the elements, installation requirements, design aesthetic and capabilities, permanence, durability, and of course price.
Some popular materials for small business door signs include:
- Stainless steel
Consult with your favorite sign company to learn more about the different types of materials and what might work best for you.
The Importance of Branding for Entrance Signs
Maximize your customer’s experience with strong, consistent branding. Use not only your logo, but your fonts, colors, textures, and personality to make the sign your own. The stronger you are able to portray your brand, the more your customers will remember it later on.
Make your Door Signs Easy to Identify
A door sign is not a brochure; it needs to be extremely simple and easy to digest. Think about the way you’re using your logo, colors, textures, and other brand elements so that they’re not competing with each other and complicating the message. Make sure your audience can consume your message at a glance.
Consider Unique Signage Shapes
Rectangles and squares are common. Think outside the box when designing door signs for your space and opt for a unique shape. Consider arrows pointing into your store, or the shape of your logo. The choices are endless, so unleash your creative side and try something different.
Experiment with Raised, Painted, Cut or Embossed Logo for Your Door Signs
We’ve already talked about the importance of keeping your sign clean and simple, making it easy to digest at a glance. So, consider some alternative logo or text treatments in order to give your sign some personality without adding other elements and making it feel crowded. Raised text or an embossed logo can give your sign a nice polished touch without adding more content.
If you’re looking to freshen up your door signage, you’ll need to strike the right balance of branding, professionalism, and simplicity. Our design team is standing by to provide a consultation. Connect with us today!