Category Archives: Marketing Strategy

Hidden Perks of Illuminated Channel Signage

rainbow illuminated letter sign

When it comes to signage for your business, you definitely want it to stand out. There are many different options to consider, and illuminated channel letter signage is one of them. In this unique type of signage, each letter is individually illuminated from the back or the front for a truly distin...

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3 Game-Changing Sign Design Trends for 2022

person working on laptop currating game changing sign design trends

3 Game-Changing Signage Trends We’re Excited About Life seems to be changing dramatically every time we turn around. And that applies to signage, too. Changes in technology, consumer engagement, and business needs have led to exciting creative solutions to all aspects of signage. Let’s take a...

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Commercial Fleet Graphics: Dos and Don’ts

custom fleet rebranding

Your commercial fleet graphics may be the most visible form of advertising for your brand. They have the power to easily reach thousands of potential customers while on their commute to and from work every day. So, it’s worth the time and effort to ensure that these graphics are as effective as p...

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3 Digital Signage Trends to Watch in 2022

Digital Signage

The digital signage industry has grown tremendously in the past decade, and there are no signs of it losing momentum. All verticals are tapping into digital signage, from retail and real estate to construction, education, and even the military. There isn’t an industry in the world that hasn’t fo...

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3 Signage Rules to Follow for Your New Business Launch

outdoor custom dental sign leonard smiles

There’s nothing quite as exciting, yet also as scary, as launching a new business. You’ve invested time, resources, and most importantly, your heart and soul into creating a business you believe in. Now it’s time for the moment of truth: launch. At this critical juncture, you can’t aff...

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3 Rules of Thumb when Rebranding

Hanging Sign Custom Design

Are you considering rebranding your business? If your brand seems tired and your sales are falling off, rebranding can breathe new life into your business. However, if you make some mistakes while rebranding, it can cause you to lose customers or even go out of business. Here are three rules of t...

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How to Launch a New Product with a Powerful Visual Experience in 2021

Digital Signage

Launching a new product can be an exciting turning point for your business. Maybe it’s a major innovation in the industry, or it could be something your customers have been asking for over the years. It could take your product line in a new direction, or it may be a more refined or updated version...

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3 Marketing Mistakes to Avoid for Dental Practices

BR Dentistry Road sign Wylie Texas

Dental practices have a good number of clients that come in as referrals from current patients. Children of patients often become lifelong patients themselves, for example, which can help alleviate the need to generate a large number of leads from marketing. However, that doesn’t mean a dental pra...

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A Day in the Life: Zack Weddle

signsmiths of tx team feature wylie tx

Our Production Manager, Zack, makes magic happen at the shop day in and day out. From awe-inspiring design work to technical installations, he does it all. Find out how he gets his day started, what he does to avoid the 2 pm crash, and what keeps him up at night. Early bird, or snoozer? Tell u...

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A Day in the Life: SignSmiths of TX Owner, Mallory Smith

signsmiths of tx team feature wylie tx

It's Small Business Week and we're highlighting our fearless leader: boss mom and small business owner Mallory Smith. Find out how she starts her day, manages her to-do list, maintains a healthy lifestyle, and makes sure she's striking the right balance as a small business owner and working mom. ...

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