Category Archives: Marketing Strategy

A Day in the Life: SignSmiths of TX Owner, Mallory Smith

It's Small Business Week and we're highlighting our fearless leader: boss mom and small business owner Mallory Smith. Find out how she starts her day, manages her to-do list, maintains a healthy lifestyle, and makes sure she's striking the right balance as a small business owner and working mom....

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4 Simple Ways to Engage with Your Audience Online in 2021

Over the past year, business owners and marketers have realized how important it is to connect with your audience on an emotional level, especially from a distance. Increasing this intimate yet physically distant engagement online can help you create loyal customers or become an authority in your in...

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Celebrate Earth Day with These Environmentally Friendly Signage Applications

If this past year has taught us anything, it is that Mother Nature needs to be respected. It is expected that this year, Earth Day will be observed by more people than in years past. If you want to help spread the word about Earth Day, then we have several signage options that might be able to help!...

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5 Women-Owned Businesses You Need to Know About

As Women’s History Month comes to a close, we’re once again spotlighting our favorite women-owned businesses here in the Wylie area. We’ve been promoting these businesses all month long on social media, but we had to give them one last hoorah! Women’s History Month started out as Women’...

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2021 Visual Communications and Creative Trends

2021 creative design trends

The COVID-19 pandemic and other events of 2020 have certainly left their mark on creative industries. Each year always brings about new creative trends and best practices, but this year, companies will truly need to transform their strategies to meet the demands of a post-COVID-19 world. We will ...

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COVID-19 Is Still Here – Is Your Small Business Signage Working?

The COVID-19 pandemic has turned our world upside down. Every aspect of our lives has been affected and changed. One of the hardest hit, aside from the vast majority of blue-collar families, are small businesses. Even with the government's limited financial aid during this time, many small busine...

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10 Critical Signage Considerations for Small Businesses

Small businesses are often forced to get creative when it comes to investing in signage and marketing. Business owners must play their cards right and invest where they will see the most return – poor decision making can be detrimental. Signage is a sensible investment as it helps attract custo...

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Women Supporting Women: The Women’s Business Enterprise National Council

We have exciting news! The Women’s Business Enterprise National Council (WBENC) is the nation’s leader in women’s business development, and the leading third-party certifier of businesses owned and operated by women. The council was founded in 1997 and consists of more than 13,000 certified...

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Sign Companies: 5 Factors to Consider in a New Signage Partner

So, you’re looking to freshen up your office, vehicle, or storefront with some new signage to promote your business. Where do you start? A quick Google search will yield hundreds of different sign companies in the state of Texas alone, and the abundance of choices can quickly become overwhelming....

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Signage & Marketing Considerations for the Holiday Season

business signs for holidays

It’s that time of the year again! As you pull your sweaters out, set up holiday zoom calls, and prepare for a better year ahead, don’t overlook the potential to generate some end of year profit. 2020 is not over yet! Despite a global pandemic, there are a slew of effective and affordable tact...

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