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Category Archives: Marketing Strategy

3 Rules of Thumb when Rebranding

Are you considering rebranding your business? If your brand seems tired and your sales are falling off, rebranding can breathe new life into your business. However, if you make some mistakes while rebranding, it can cause you to lose customers or even go out of business. Here are three rules of t...

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How to Launch a New Product with a Powerful Visual Experience in 2021

Launching a new product can be an exciting turning point for your business. Maybe it’s a major innovation in the industry, or it could be something your customers have been asking for over the years. It could take your product line in a new direction, or it may be a more refined or updated version...

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3 Marketing Mistakes to Avoid for Dental Practices

Dental practices have a good number of clients that come in as referrals from current patients. Children of patients often become lifelong patients themselves, for example, which can help alleviate the need to generate a large number of leads from marketing. However, that doesn’t mean a dental pra...

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A Day in the Life: Zack Weddle

signsmiths of tx team feature wylie tx

Our Production Manager, Zack, makes magic happen at the shop day in and day out. From awe-inspiring design work to technical installations, he does it all. Find out how he gets his day started, what he does to avoid the 2 pm crash, and what keeps him up at night. Early bird, or snoozer? Tell u...

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A Day in the Life: SignSmiths of TX Owner, Mallory Smith

It's Small Business Week and we're highlighting our fearless leader: boss mom and small business owner Mallory Smith. Find out how she starts her day, manages her to-do list, maintains a healthy lifestyle, and makes sure she's striking the right balance as a small business owner and working mom....

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4 Simple Ways to Engage with Your Audience Online in 2021

Over the past year, business owners and marketers have realized how important it is to connect with your audience on an emotional level, especially from a distance. Increasing this intimate yet physically distant engagement online can help you create loyal customers or become an authority in your in...

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Celebrate Earth Day with These Environmentally Friendly Signage Applications

If this past year has taught us anything, it is that Mother Nature needs to be respected. It is expected that this year, Earth Day will be observed by more people than in years past. If you want to help spread the word about Earth Day, then we have several signage options that might be able to help!...

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5 Women-Owned Businesses You Need to Know About

As Women’s History Month comes to a close, we’re once again spotlighting our favorite women-owned businesses here in the Wylie area. We’ve been promoting these businesses all month long on social media, but we had to give them one last hoorah! Women’s History Month started out as Women’...

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2021 Visual Communications and Creative Trends

2021 creative design trends

The COVID-19 pandemic and other events of 2020 have certainly left their mark on creative industries. Each year always brings about new creative trends and best practices, but this year, companies will truly need to transform their strategies to meet the demands of a post-COVID-19 world. We will ...

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COVID-19 Is Still Here – Is Your Small Business Signage Working?

The COVID-19 pandemic has turned our world upside down. Every aspect of our lives has been affected and changed. One of the hardest hit, aside from the vast majority of blue-collar families, are small businesses. Even with the government's limited financial aid during this time, many small busine...

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