Category Archives: Marketing Strategy

3 Digital Signage Trends to Watch in 2022

Digital Signage

The digital signage industry has grown tremendously in the past decade, and there are no signs of it losing momentum. All verticals are tapping into digital signage, from retail and real estate to construction, education, and even the military. There isn’t an industry in the world that hasn’t f...

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3 Signage Rules to Follow for Your New Business Launch

outdoor custom dental sign leonard smiles

There’s nothing quite as exciting, yet also as scary, as launching a new business. You’ve invested time, resources, and most importantly, your heart and soul into creating a business you believe in. Now it’s time for the moment of truth: launch. At this critical juncture, you can’t aff...

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3 Rules of Thumb when Rebranding

Hanging Sign Custom Design

Are you considering rebranding your business? If your brand seems tired and your sales are falling off, rebranding can breathe new life into your business. However, if you make some mistakes while rebranding, it can cause you to lose customers or even go out of business. Here are three rules of t...

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How to Launch a New Product with a Powerful Visual Experience in 2021

Digital Signage

Launching a new product can be an exciting turning point for your business. Maybe it’s a major innovation in the industry, or it could be something your customers have been asking for over the years. It could take your product line in a new direction, or it may be a more refined or updated version...

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3 Marketing Mistakes to Avoid for Dental Practices

BR Dentistry Road sign Wylie Texas

Dental practices have a good number of clients that come in as referrals from current patients. Children of patients often become lifelong patients themselves, for example, which can help alleviate the need to generate a large number of leads from marketing. However, that doesn’t mean a dental pra...

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A Day in the Life: Zack Weddle

signsmiths of tx team feature wylie tx

Our Production Manager, Zack, makes magic happen at the shop day in and day out. From awe-inspiring design work to technical installations, he does it all. Find out how he gets his day started, what he does to avoid the 2 pm crash, and what keeps him up at night. Early bird, or snoozer? Tell u...

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4 Simple Ways to Engage with Your Audience Online in 2021

how to engage with your audience online 2021

Over the past year, business owners and marketers have realized how important it is to connect with your audience on an emotional level, especially from a distance. Increasing this intimate yet physically distant engagement online can help you create loyal customers or become an authority in your in...

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Celebrate Earth Day with These Environmentally Friendly Signage Applications

Earth Day Custom Sign by SignSmiths of TX

If this past year has taught us anything, it is that Mother Nature needs to be respected. It is expected that this year, Earth Day will be observed by more people than in years past. If you want to help spread the word about Earth Day, then we have several signage options that might be able to help!...

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5 Women-Owned Businesses You Need to Know About

Women owned small business in dallas texas

As Women’s History Month comes to a close, we’re once again spotlighting our favorite women-owned businesses here in the Wylie area. We’ve been promoting these businesses all month long on social media, but we had to give them one last hoorah! Women’s History Month started out as Women’...

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2021 Visual Communications and Creative Trends

child playing in field

The COVID-19 pandemic and other events of 2020 have certainly left their mark on creative industries. Each year always brings about new creative trends and best practices, but this year, companies will truly need to transform their strategies to meet the demands of a post-COVID-19 world. We will ...

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