Top 4 Design Trends for Corporate Fleets Heading into 2023

a truck with a top design trend acting as a moving billboard

Trends in marketing and design constantly evolve as we discover what works and what doesn’t.

So when it comes to your corporate fleet, it would be a mistake to ignore those trends.

After all, your company vehicles may be your most powerful and cost-effective means of brand messaging, since thousands of people see them every day.

Here’s what you know about design trends for corporate fleets in 2023.


Some History on Fleet Design

Before we dive in, lets quickly discuss the history of fleet design.

The first experiment with the graphic design of corporate fleets was in 1993 when Pepsi placed a series of ads on the sides of city buses in Seattle. Since then, we’ve been using vinyl wraps on the sides of all kinds of vehicles, from race cars to freight trucks.

Today, the use of graphics on vehicles is a billion-dollar industry, with businesses all over the world cashing in on the trend. As use of graphics on corporate fleets becomes widespread, we have learned more about what to do and what not to do.


1. Envision a Moving Billboard

To use your corporate fleet graphics more effectively, you may need to change your thinking a little. Instead of simply a vehicle to get from Point A to Point B, try envisioning it as your moving billboard, one that you don’t have to pay rent to use.

The newest trend is to maximize this billboard quality with attention-grabbing visuals that make a clear statement about who you are and what you do.


2. Clear the Clutter

Thanks to the Internet, the days are long gone when you had to include all your contact information and credentials on every piece of marketing, including your company trucks.

There’s no longer any need to crowd your fleet’s appearance with tons of informative text. This frees up space for more compelling and interesting designs.

So think outside the box and keep it simple, offering just basic information such as the name of your company and the kind of work you do.


3. Improved Materials

The quality of materials used in the creation of graphics has improved by leaps and bounds. The heavy, high-quality vinyl used today can stretch cleanly over your vehicles, even over rivets and corners, giving it a smooth, flawless look.

We now have access to a better variety of patterns and colors, such as matte, metallic and reflective. When combined with the use of large-format printers and high-quality ink, the design holds up much better to bad weather conditions.

Improvements in adhesives mean that it’s much easier to take down a design and put on a new one whenever you wish.


4. Improved Maintenance

Business owners today recognize the importance of equipment maintenance if they want their graphics to retain their quality and appeal over a long period of time. This is especially true if you live in a harsh climate.

Regular hand washing keeps the vinyl from drying out and cracking. By giving it a gentle amount of water, you can actually extend the life of your graphics to as much as seven years. Other tips for extending the life of your graphics is to park in the shade when possible and avoid pressure washing.


As with everything else, new trends are always popping up in the way businesses design their company fleets. Fortunately, any of these trends can help enhance the professional reputation of your business.