The last two years have been weird. Time seems to be moving both painfully slow, and at warp speed all at the same time. And here we are, talking about the holidays again!
When it comes to small business tactics for the holidays, signage is one of the biggest weapons in your arsenal. Effective use of signage holds incredible potential to attract customers and increase sales, both in-person and online.
However, it’s no secret that the last two years have also led to various supply chain struggles. Plus, consumers will be shopping earlier than ever before. So, while it may seem like Christmas is forever away, make sure to get your materials ordered sooner rather than later.
Here are 4 tactics to consider as you’re planning ahead for your 2021 holiday season.
Let’s be honest: the pandemic has been tough on everyone’s wallets. So, as this holiday season approaches, consumers will be eager to seek out holiday deals to make the season more affordable.
It may not be practical for you to run dramatic promotions on everything. (After all, the pandemic has been tough on you too.) But you’d be surprised what a few good sales on popular items can do for you right now, especially if these sales are very short-term.
Temporary window signs or banners are a great way to draw attention from visitors, intriguing them enough to want to stop by and check out what you have to offer.
Well-placed point-of-purchase (POP) displays are the perfect way to spark interest in some of the temporary holiday deals that you’re featuring. They’re ideal to draw attention to a specific product or service, outlining special features and other helpful information. The best POP signage makes a strong brand statement in a simple yet effective way that stands out in the memory of viewers. The language should be upbeat and concise.
Some POP signs even take the form of small 3D displays, accompanied by tutorials or digital touch screens to bring the product vividly to life. When customers can interact with the product, it’s more likely to spark their enthusiasm, leading to a sale.
Banners and flags are a festive and fun way to build visibility for your business. The breeze gives the flag movement which is truly eye-catching.
You might want to consider banners if your storefront is located on a busy, crowded street. It can also be helpful if your store is slightly off the street and not easily visible to shoppers. A banner makes a great landmark if you need to direct someone to your store who is unfamiliar with the area.
When choosing a banner, you’ll want to ensure that it’s made of material that is lightweight yet also sturdy enough to stand up to the elements. It’s important that the text doesn’t fade when subjected to wind, rain or snow.
Window graphics are an effective and affordable way to draw attention to holiday deals. With a quick glance, customers can educate themselves on your products or services. And decals help with branding, since they can make a quick visual impression on visitors. They look attractive and professional, and they are easy to install and take down again when you’re finished with them. That means you can easily change it up for each holiday throughout the year. If you want something more permanent, it’s possible to splurge for the professional installation of signage using higher quality materials.
Whatever you do, don’t underestimate the power of signage to make or break the holiday season for your business. It’s worth some investment and some careful planning to ensure that your signs reveal exactly what you have to offer your customers this year.
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