It’s a New Year. Time for new goals, new habits, new directions.
But what about…new signage?
If you haven’t given thought to your exterior signage in a while, it might be time to start.
Here are the questions you need to ask yourself to determine if 2023 is the year for some outdoor signage upgrades.
In the outdoors, your sign is vulnerable to all kinds of weather. No matter how durable it is, some damage is inevitable over the long term. A worn or damaged exterior sign detracts from the professional appearance of your business.
Even more importantly, the text on your sign may be difficult to read if it’s suffered damage.
Depending on the extent of the damage, you may have to replace the entire sign or just one component of it. If your budget allows, it’s often in your best interest simply to replace the entire sign.
If your sign has been hanging in the same location for a number of years, then by now it has simply become part of the scenery.
After so many years of looking at the same sign, passers-by no longer notice it at all. That means it can’t do the important job of attracting visitors to come and check out your business.
If your sign looks like a throwback to the last decade (or earlier), then it’s not helping you.
If your sign looks out-of-date, then potential visitors will assume that your business is out-of-date too, and they will be less likely to engage with you.
A modern appearance to your signage gives an impression of innovation and leadership, exactly the image you want to portray.
Spend some time researching current design trends in signage. Consider fonts, colors and graphics. Then you can either completely rebrand or simply tweak the design a bit to reflect current signage trends.
When your business was brand-new, you may have decided to cut startup costs by going with a small, more affordable exterior sign. But if you’ve been running a successful business for a few years, it’s time for your signage to reflect that.
The truth is that if your sign is too small, people driving by are simply not going to see you at all. You have only a couple of seconds for them to notice your sign and to read your message.
By the simple act of replacing a small sign with a larger, more prominent one, you may be able to dramatically increase the amount of visitors to your business.
Your signage has an important job to do. To accomplish this job, they have to be visible and informative, and they have to offer something to potential visitors that’s worth the effort of finding out more.
Ask yourself whether your signage is effective. Is it clear and easy to understand? Does it make it easy for visitors to find you? Is the text readable?
If the answer to any of these questions is “no,” then it’s definitely time for an upgrade.
And the New Year is the perfect time to do that.
Contact us today to get a free quote!
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