There’s nothing quite as exciting, yet also as scary, as launching a new business.
You’ve invested time, resources, and most importantly, your heart and soul into creating a business you believe in. Now it’s time for the moment of truth: launch.
At this critical juncture, you can’t afford to underestimate the importance of effective signage.
Signage is a simple and inexpensive way to communicate with future customers, letting them know where you are, who you are, and what you have to offer.
Here are some guidelines to help you make the most of your signage.
Signs can serve many different purposes. So, when designing signage for your new business, it’s important to be clear about the goals you want to accomplish.
Large, outdoor signs (such as billboards) can be used for marketing and building awareness. They grab the attention of people while they’re out walking or driving around and start to familiarize them with your brand. On a smaller scale, a wrap around a building or vehicle can also serve this purpose.
Other goals call for different types of signs. You’ll probably want signage on the outside of your storefront just to let people know where you are. These signs should mesh well with your window displays, showing what you have on offer and enticing passers-by to enter.
Once your customers come inside the store, you will want the interior design and other branding moments for wayfinding and product displays.
Once you’ve determined the purpose of your signage, this understanding should guide you in the choice of specific types of signage to use.
You might consider a wall mural either to provide an attractive background to a merchandise display or to offer a cheery welcome to visitors when they first enter the store.
Sidewalk signs are an excellent way to reach out to people out on the street. A simple A-frame placed in front of your store or at an industry event can help to cement your image in the minds of potential visitors.
And of course, digital signage is a great way to make your marketing hands-on, interactive and customized. It can be used for a variety of purposes including the announcement of a promotion, showcasing certain products, or making visitors feel welcome.
Your choice of color is possibly the most important decision you’ll make when designing your signage. Colors will make an impression on viewers before anything else does. In general, you will want text to be slightly lighter than the background, so it shows up better. Bold, bright colors stand a better chance of grabbing attention, but make sure you have contrast.
With that being said, the one caveat when it comes to colors is readability. Certain color combinations, such as red on black, or blue on red or green, can be very difficult to read; they can be very costly mistakes. Instead, focus on contrasting colors.
When launching a new business, you’ve got a million things on your plate. However, building brand awareness needs to be a top priority, so consist branding is of upmost importance. Investing in proper signage, with a team of experienced professionals, will start you off on the right foot.
Contact us today if we can be of assistance!
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