Sign Companies: 5 Factors to Consider in a New Signage Partner

Marketing and Branding Sign Consultants

So, you’re looking to freshen up your office, vehicle, or storefront with some new signage to promote your business. Where do you start? A quick Google search will yield hundreds of different sign companies in the state of Texas alone, and the abundance of choices can quickly become overwhelming.

Not to worry. Here are 5 different elements to consider as you evaluate different sign companies.

Credibility and Past Work

First and foremost, look for signs of credibility in the marketplace. Your new signage is an investment; one that you don’t want to put in the hands of just anyone. Find out as much as you can about the company’s expertise, quality, and customer experience.

To do so, start with their website. Have they invested in their own marketing, making sure their website reflects a professional organization, and works well on mobile devices? Do they have a product offering that makes sense? What can you find out about their team?

From there, check them out on social media to get a sense of the company’s team, operations, and relationship with customers. Have they shared photos of their work? Are customers engaging with their content, and/or giving them strong reviews?

Sign Variety

You don’t want to end up with the same signage as your neighbor or have to work with 3 different companies to fulfill your needs. You need a custom solution that’s tailored to you and your audience, and you need a company who can deliver on the exact product that makes sense; not a secondary option just because it’s in stock. Make sure your signage partner can offer you a wide variety of solutions under one roof.

Strategic Thinking

Sure, you could jump online and order a sign right now. It may be cost effective, and it may arrive within 3 business days. But you would be missing out on huge marketing opportunities here.

When evaluating signage partners, make sure to find a team who can think holistically about your marketing, branding, and customer experience. Your door sign, or vehicle wrap, doesn’t operate in a vacuum. It works alongside your brand as a whole, and it has to make sense in the grand scheme of things.

Find yourself a signage partner who understands this, and you’ll be able to maximize the impact of all your marketing efforts.

Custom Signage Options

This may go without saying, but many buyers are unaware of how many limitations exist when it comes to printing new signs. Most signage companies are pretty limited when it comes to size, shape, materials, design, installation, etc.

So, make sure to do your research and ask questions up front to make sure your new sign partner will be able to deliver exactly what you’re looking for.


As with everything else, the price range of new signage varies pretty drastically. You can spend a lot, or you can spend a little. Most of the time, the quality of the product and/or experience will be a reflection of that. It’s important to strike the right balance and find a sign partner who will work within your budget to deliver the best product possible in that range.

If you are looking for a new sign partner, we would love to provide a free consultation. Our customers benefit from a perfect balance of the above considerations, and we’d love to tell you more. Don’t take our word for it; come on down and see it for yourself!