6 Hidden Perks of Illuminated Channel Signage

rainbow illuminated letter sign

When it comes to signage for your business, you definitely want it to stand out.

There are many different options to consider, and illuminated channel letter signage is one of them. In this unique type of signage, each letter is individually illuminated from the back or the front for a truly distinctive effect.

Here are some of the hidden perks to using this type of signage.


It’s easy to customize the look of channel lettering because there are so many options available. You can opt for neon lights or LED, reverse-lit or halo-lit. Additionally, you can choose from an appealing menu of various special effects, some of which you can combine together for a truly unique look.

As a result, no two signs will ever look the same, and yours is sure to stand out from the crowd.


Speaking of standing out, a sign won’t do you much good if no one can see it. With channel letters, there’s no doubt that your sign will be clearly visible at all times, even when it’s not lit up.

The letters can be appropriately sized for the location of your business, so that it’s visible even from a distance. At the same time, you’ll want it small enough that it doesn’t completely overpower your entrance.


Channel letter signs are made from aluminum and acrylic, or just aluminum. These materials are lightweight and affordable, and they can stand up to any weather including heat, strong wind, and even ice.

You won’t need to repair your signage because these materials typically last with very little maintenance. And if you do need to repair it, these repairs are much easier and cheaper than with other kinds of signage.


Brand recognition is one of the essential elements of successful marketing, and channel letter signage can help with that. It’s an easy and valuable way to convey your image and your brand to the public.

With so many possibilities for customization, you can get your logo up in lights for thousands of people to see on the daily.

By keeping your channel letter signage consistent with other marketing materials, such as your brochures and website, you can effectively enhance your business reputation.


Because of its quality and durability, channel letters are a green alternative to other types of signage. So if you’re looking at ways to make your business practices more eco-friendly and sustainable, this is a great way to do that.

And of course if you want to maximize the sustainability of your signage, you can always opt for energy-efficient LED lighting.

Different Kinds of Lighting

Illumination for your sign is the best way to ensure that it’s working for you 24 hours a day. You can choose traditional front-lit letters, or opt for reverse-lit, “halo” lettering, which gives a glow in between each of the letters.

An alternative to this is an open-face design, in which transparent letters reveal the bulbs or tubes inside.

No matter what your goals are, illuminated channel letter signage is a great way to achieve brand recognition that is visible to all passers-by night and day.