Allen, TX – Top-Rated Sign Company Discusses Five Common Sign Mistakes to Avoid
You’re running a business. You’ve got a killer product, great service, but something’s missing. The sign out front? It’s not pulling its weight. Whether you’re in Allen or anywhere nearby, bad signage can be the silent killer of foot traffic and visibility. At SignSmiths of Texas, we’ve seen it all. And we’re here to help you dodge the five biggest mistakes we see time and again. Want to know what they are?
1. The Size Is Off
Size matters. Too big, and your sign looks like a billboard that nobody can read up close. Too small? It’s just another piece of scenery. You’ve got to find that sweet spot. When it comes to monument signs—those impressive structures that greet customers as they pull in—the right size speaks volumes. A well-proportioned sign is clear, legible, and impossible to miss. And when you nail it? Your brand sticks in people’s minds. Miss it, and you’re lost in the crowd. Could your current sign be falling flat?
2. Bad Lighting
A great sign is pointless if no one can see it after dark. Without proper lighting, your signage becomes invisible at night. We’ve seen this mistake with channel letters—those illuminated, eye-catching letters often used for store fronts. They scream ‘professional’—but only when they’re lit up. Opt for LED lighting; it’s efficient and ensures your sign shines 24/7. Is your sign visible when the sun goes down?
3. Choosing Cheap Materials
Your sign is an investment. Don’t skimp on materials. Cheap vinyl fades. Inferior metals rust. High-quality materials like aluminum and acrylic stand the test of time. Pylon signs—those towering structures you see along highways—demand the toughest materials. Weather in Texas can be brutal. Sun, rain, wind. Over time, poor material choices mean one thing: your sign deteriorates. Is your sign built to last?
4. Overcrowded Design
Less is more. Seriously. You want your message to be bold and clear. If your sign is cluttered with too much info—business name, tagline, phone number, website, list of services—it’s doing too much. Dimensional signs, which add depth and texture to your message, work best when the design is simple and powerful. Customers should get your message at a glance. Are you making it easy for them?
5. Ignoring Local Regulations
Regulations matter. Cities like Allen have strict rules about signage—size, lighting, even placement. Skipping the research can lead to fines or, worse, removal of your sign altogether. We take care of the permits. From custom signs in Wylie to storefront designs in Garland, we know the rules. Have you checked to see if your sign complies with local ordinances?
Your sign is your business’ first impression. Make it count. Avoid the pitfalls of poor size, bad lighting, cheap materials, cluttered designs, and compliance issues. At SignSmiths of Texas, we’re here to guide you. Whether you’re in Allen, Garland, or anywhere nearby, our expert team ensures your signage not only looks great but works for your business.
Let’s talk about your sign today. Ready to stand out?
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